A thorough review of your competitors with similar content and key word/phrase search engine placement.
How SEO Works
SEO or Search Engine Optimization is the process of building your website so that the content is ‘friendly’ to search engines such as Google, Bing, Yahoo, etc.
Search engines often read and archive websites so that people can find them without any problems. For example, someone may be searching for ways to cook chicken. If your website is about chicken and is optimized correctly, your website should come up on the first page or two of every search engine.
Optimizing Search Engine results involves making your website simpler for search engines to understand. The objective of SEO is increased ranking for your website, which will cause more traffic. Engaging in search engine optimization requires a constantly evolving skill set.